Content Resources & Planning Tools

Welcome to your content resource hub. Here, you’ll find a library of tips, tricks, and unique perspectives to help you advance your career.

These articles and guides are applicable to anyone managing a blog or web content, whether that’s for personal brand or a large company.

Content strategy

eCommerce Content Strategy: Learn how to build a robust eCommerce content strategy that accelerates the buyer journey. This guide includes SEO content, social media, and product pages.

Inbound Content Marketing for startups: Instead of relying on “going viral,” learn a process for generating inbound leads through SEO.

Content marketing research tips: Follow these steps to lay the groundwork for content strategy.

Content strategy visual template: Follow these steps to build (and visualize) your content strategy in a shareable format.

Content Strategy for Small Businesses: Learn more about what makes a content strategy and how this applies to a small business with limited data. See how I build my content strategy at Content Land.

Content repurposing strategies: Work smarter (not harder) and scale your content operation.

Create a library of marketing collateral: This process will help you quickly generate valuable collateral.

Top, Middle, and Low-Funnel Keyword Strategies: Within each stage of the marketing funnel, walk through keywords, landing pages, and conversions.

Evaluate Three Types of Content Strategy Frameworks: Hub and Spoke, Topic Pillars, and Buyer Journeys - choose a content framework to start building your strategy.

4 unconventional methods to boost product quality: This blog covers how to increase the value of your content.

Content SEO

Content SEO Agencies: Compare different content and SEO partnerships available, from freelancers to full-scale digital agencies, and understand the pros and cons.

SEO Content Strategy: Build a modern SEO content strategy in 5 steps, starting with a content inventory.

A Content Marketer’s Guide to SEO: Here are all of the important SEO concepts content specialists need to know.

SEO Roadmap Template: Access a step-by-step process to build an annual SEO plan (including both content and technical elements).

Perform an easy and effective keyword analysis: In 4 steps, turn a keyword ranking sheet into a useful analysis.

How to write content that ranks: Instead of link building or waiting for people to find your content by chance, write in a way that people and search engines love.

SEO mistakes: Learn more about common mistakes in SEO and how to restrategize. This article is especially helpful when gauging the effectiveness of an agency.

Content career advice

Your Content Career Guide: Learn to land the perfect marketing job by developing the right skills, creating a portfolio, and improving your interview skills.

Digital marketing to content: make the switch: Are you a digital marketer who is looking for a more specialized role in content? Here’s how I made the switch.

Skills to advance your content career: Too often, companies undervalue their writers or decide to outsource. Here are some skills to help you prove your value and grow your career.

The content marketing terms you need to know: These terms will help you clearly communicate your content strategy.

Content skills and other concepts

Avoid these mistakes to master content marketing: By ending these errors, take your content from hobbyist to professional content strategist.

Marketing Starts with Features and Benefits: Do you know the difference between features and benefits? See how to leverage this type of analysis as the basis of your content marketing.

What comes first - content or design?: Are you sick of cramming content into a character count? You shouldn’t have to! Here’s why content should always come before design.

Content categories: Get some tips to organize your website into content categories and see the many benefits.

Content planning and productivity

ChatGPT and content marketing: Learn to leverage ChatGPT to enhance your content marketing techniques.

Simple and logical content templates: Access all of Content Land’s free templates in one place. These tools are simple but useful.

Productivity Workflows for Blog Managers: Learn how to batch tasks, achieve the flow state of mind, and organize your day to be more productive. Walk through an example of planning a full week.

Productivity Hacks for Blog Writers: These four principles can help you build momentum and get into a productive rhythm.

Your Content Calendar Template: Coming up with a content calendar doesn’t have to be complicated, especially if you have to generate a new calendar each quarter. This planning template uses minimal information to create a useful plan.

Content marketing process flow chart: Content marketing is a cycle. Follow this process to efficiently produce valuable content.

How frequently should I publish content?: Here’s how you should determine publishing cadence.

Content topic inspiration

Rapid Writing Prompts: Are you sick of writing about the same topic over and over again? All you need is a little inspo. Here are 19 prompts to help you think of new content quickly.

Never run out of blog ideas: Create a company culture that fosters new content ideas.

Top places to find pain points: Access some hacks to find persona pain points without doing a full-blown analysis.